Performance Marketing
Google, Meta and retargeting campaigns structured around property intent, market segments and measurable business outcomes.
Built exclusively for real estate growth
Qualified real estate leads that help you sell more properties.
PropLeadX combines performance marketing, conversion-focused landing pages, lead qualification and automation to turn marketing spend into measurable sales opportunities.
✓ No generic agency playbook✓ Focus on qualified CPL✓ Transparent reporting
Campaign healthy
Lead Quality Dashboard
Ad SpendTracked
Qualified CPLOptimised
Site VisitsMeasured
Sales PipelineVisible
Illustrative conversion funnel
Enquiries100%
QualifiedFiltered
Site visitsTracked
Built for
BuildersDevelopersChannel PartnersReal Estate AgenciesProperty Consultants
What we solve
More than lead volume. A complete growth system.
We connect acquisition, landing pages, qualification, CRM workflows and measurement so your sales team can focus on the opportunities that matter.
Conversion Landing Pages
Fast, mobile-first landing pages with clear offers, enquiry forms, WhatsApp actions and conversion tracking.
Lead Qualification
Filter by budget, location, property type, buying timeline and intent before judging campaign performance.
CRM & Automation
Route leads quickly, trigger follow-ups and reduce the gap between a new enquiry and a sales conversation.
Real Estate SEO
Project, locality, service and authority content designed for sustainable search visibility without thin page spam.
Revenue-Focused Analytics
Track CPL, qualified CPL, site visits, bookings and downstream outcomes instead of reporting impressions alone.
The PropLeadX process
From attention to sales opportunity.
A simple operating model that connects marketing performance with the sales funnel.
STEP 01
Acquire
Reach the right audiences through search, social and retargeting.
STEP 02
Convert
Move prospects to a focused landing page or high-intent lead experience.
STEP 03
Qualify
Capture buying signals such as budget, location and purchase timeline.
STEP 04
Measure
Connect lead quality, site visits and sales outcomes back to marketing.
The metric that matters
Stop celebrating cheap leads that never convert.
A low cost per lead can look impressive while hiding weak intent. PropLeadX recommends separating raw CPL from qualified CPL and tracking deeper funnel outcomes.
- ✓Raw CPL
Useful for media efficiency, but incomplete. - ✓Qualified CPL
Measures cost against leads that meet agreed criteria. - ✓Site Visit / Booking Cost
Links marketing closer to actual sales activity.
Ad SpendTrack by campaign
LeadsValidate source
Qualified LeadsApply criteria
Site VisitsSync CRM status
Bookings / SalesMeasure downstream
Specialised services
View All Services →Real estate marketing, without the generic agency bundle.
Google Ads for Real Estate
Capture buyers actively searching for projects, locations and property options.
Explore Google Ads →Meta Ads for Real Estate
Build scalable audience funnels while controlling qualification and follow-up quality.
Explore Meta Ads →SEO for Real Estate
Build search demand through valuable project, service, locality and market content.
Explore SEO →Want a clearer real estate lead funnel?
Tell us your project, city, audience and current marketing challenge. We’ll structure the conversation around acquisition, qualification and measurable next steps.
FAQ
Questions real estate teams ask us.
No. Sales depend on pricing, inventory, sales execution, market conditions and other factors outside advertising control. We focus on measurable acquisition, qualification and funnel improvement rather than guaranteed-sales claims.
The exact definition should be agreed with each client. Typical criteria can include valid contact details, relevant location, budget fit, property preference and a realistic buying timeline.
The website and campaign process can be structured around common CRM workflows. Final integrations depend on the CRM and API access available.
PropLeadX is positioned specifically for real estate so the service, reporting and content model can stay specialised.